Articles by: Raj Rawat

Silence Proved Golden For A Bright Woman

Here comes young, enthusiastic, bubbly, and highly successful Ellen. She goes to meetings with a mission to impact the salespersons’ ability to sell fast and sell more. She is a breath of fresh air for many and a problem for some. She spots a major problem rightaway. Many people making decisions have never been in front of the customers. They have never sold and don’t really know the dynamics of selling or customers’ decision criteria and processes.

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